Google Display Network Services
Make the Most of Google Display Network
Webtrixz manages display advertising campaigns using the Google Display Network services in India. The GDN is a wide network of websites that have collaborated with Google and supplied ad space for Google marketers to run text and display advertising on.
The GDN now reaches more than 86% of global online users and distributes over six billion ad impressions every day to targeted audiences across hundreds of thousands of partner websites. With GDN, you can show your adverts to this massive audience in a variety of appealing forms.
It’s a premium and convenient Google service that allows you to display your advertising on over 2 million websites and reach a large number of internet users. You may display your adverts to targeted consumers all around the world thanks to Google Display Network.
Immense Benefits of Google Display Network
By incorporating Google Display Network into your marketing plan, you will be able to reach your target audience all over the world via platforms such as websites, and mobile applications such as Gmail, and YouTube. While Google Adwords lets you target customers based on keywords when they make a search, Google Display Network allows you to show your ad to users who haven’t yet performed a search but may be interested in your products or services.
Technologies for Targeting
You can reach your target audience while they are reading material on a website or a mobile application that includes one of the keywords connected to your products or services, thanks to Google Display Network’s powerful targeting capabilities. You may also catch your target audience’s attention when they are viewing a YouTube video connected to the items or services your company provides. Assume you operate a laptop-selling company. Your ad may show on a camping website if you join the Google Display Network. As a result, internet surfers can find your ad without looking for “laptop” on Google. You may also target your advertisements to a certain demographic. For example, you could wish to limit your ad to only male users aged 20 to 35. You may also narrow down your target audience by website or geography.
The GDN makes it simple for marketers to target the appropriate audience at the right time. Contextual targeting, placement targeting, behavioural targeting, and geographic targeting are just a few examples of targeting technologies. These many technologies can be combined to provide the best outcomes.
TARGETING BASED ON CONTEXT
Keywords are used to contextually target advertising on the GDN. Adverts are displayed on certain websites based on the keywords linked with the ads and the pages’ content.
Placement targeting allows you to display adverts on certain desktop and mobile websites, both inside a segment of a site and individual pages.
Behavioural targeting allows you to target potential consumers and show them adverts based on their interests or previous visits to websites and mobile apps.
TARGETING BY LOCATION
Geographic targeting allows you to target customers based on their location, such as nation, state, Metropolitan Area, city, or custom area.