If you are planning to start your own eCommerce business, there is one question that will come up before any other. Should I sell through a Marketplace (i.e., Amazon, Flipkart, etc.) or create my own website?
Initially, this may seem like an easy choice, but actually it is difficult because your profit, brand, and future growth depend on what you choose to sell through.
Let’s break it down clearly.
Marketplaces are the easiest way to start. You just have to list your product and start selling. But here the major problem lies with “Commission”. Most marketplaces charge around 20%-30%. Now imagine that you are selling your product for ₹1000. You are not actually selling your product for ₹1000. You are selling your product for ₹700 because the other ₹300 goes as a commission fee.
1. Competition hits harder than expected
You are not the only person selling this product. There are hundreds, sometimes thousands of people selling the same product as you. What happens then? The price goes down. Everybody tries to reduce the price of the product compared to others, and slowly, your profit margin shrinks.
2. No real brand building
Customers don’t remember you. They always remember the platform. They say, “I bought it from Amazon.” Not, “I bought it from your brand.” So, even if you are making sales, you are not building a brand.
3. You don’t own your customer data
You don’t have proper access to customer information. This means you cannot retarget them. You cannot build a relationship with them. You cannot bring them back. It is like you are renting them, and you don’t own anything here.
Your own website. Your own brand. Your own rules.
You get to retain almost all the profit. No heavy commissions here. You just have to shell out around 2% to 3% for the payment gateway. That’s a big difference.
1. You actually build a brand
When people buy from your website, they remember your name. Over time, this turns into repeat customers, trust, and brand value.
2. Full control is in your hands
You have total control over pricing, design, offers, and customer experience. No sudden changes in policies. No need to depend on any platform.
But, is it really that simple? The answer is NO.
You have to invest in
• Website development
• Marketing (ads, SEO)
• Maintenance and technical support
Unlike marketplaces, you do not have any built-in audience. You have to bring your own traffic.
There can also be technical issues like payment issues, downtime, and delivery coordination. All these have to be taken care of properly.
That’s why working with a leading website development company in Andheri like Webtrixz Ventures LLP, becomes essential.
Are you planning to develop your own e-commerce website? Well, it is not a good idea to go to an average website. You need a website that can help you grow your business.
Our Webtrixz Ventures LLP is a trusted team of website developers in Mumbai that can help you develop a high-performing website for your business. Our team of experts focuses on developing a professional website that can attract more and more customers and convert them into buyers. We also provide reliable website maintenance services in Mumbai, so your website stays fast, secure, and updated without you worrying about technical issues.
If you are just starting out, it is always better to start with marketplaces. It is lower in risk, has no upfront investment, and has a faster chance of getting sales. You can test your products without investing a fortune.
If you can invest a bit more. Do both, but in the right order. Start with marketplaces first, then build your own website. Finally, move your best-performing products to your website.
Don’t think of it as Marketplace vs Website
Think of it as Marketplace → Then Website
Marketplaces help you test and survive. Your website helps you grow and build a brand.
1. Is it better to sell ͏on͏ a ͏marketp͏lace͏ or your ow͏n ͏website?
It depends on ͏y͏ou͏r goal. M͏arketplaces ͏are useful fo͏r quick sal͏es ͏and beg͏inners. A ded͏icate͏d website is better for brand buil͏ding, higher profits, and long-͏te͏rm͏ growth.
2. Do I ͏need p͏rofession͏al developers to bu͏ild a busine͏s͏s͏ website?
Y͏e͏s, experien͏ced develo͏pers hel͏p cre͏a͏te website͏s that are fast, mobile͏-friendly, secur͏e͏,͏ and optimiz͏ed for s͏earch engines.
3. Why ͏is we͏bsite mainte͏nance importan͏t?
Re͏gular maintenan͏ce ke͏ep͏s the websi͏te sec͏ure, up͏dated, a͏n͏d ru͏n͏ning smo͏othly. It h͏elps prevent ͏t͏ech͏nical͏ pr͏oblems and ͏keeps the webs͏it͏e performing we͏ll.
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